Vitoria-Gasteiz, Tuesday, April 14, 2026. The Baskonia-Alavés Group and Multiverse Computing have reached a strategic collaboration agreement that brings together elite sports and cutting-edge technological innovation. This alliance is built on a broad and transformative vision: it is not limited to sports performance, but aims to promote the real application of artificial intelligence and quantum computing across the entire sports industry, covering areas such as athletic performance, fan engagement and experience, infrastructure, and corporate optimization across all areas of the group.
The objective of this collaboration is focused on developing solutions based on artificial intelligence and quantum computing that will enable the Baskonia-Alavés Group to launch real projects with a cross-functional impact on its operations. In this context, The Faktory, the Baskonia-Alavés Group’s innovation and new business hub, will play an active role in the collaboration with Multiverse Computing, driving new development lines, identifying opportunities, and applying technology.
Through this agreement, the Baskonia-Alavés Group will incorporate Multiverse Computing’s expertise in optimizing artificial intelligence models and quantum computing, applying it to several key areas of the group. A number of projects have already been defined, ranging from game analysis and injury prevention, to the application of computer vision techniques in marketing and advanced data exploitation, as well as initiatives aimed at improving fan experience and operational efficiency in the corporate sphere. This collaboration positions the Baskonia-Alavés Group at the forefront of integrating disruptive technologies into professional sports and reinforces its commitment to a cross-functional innovation model.
In the words of Aitor Jiménez, Director of Innovation and Technology at the Baskonia-Alavés Group:
“This agreement represents another step forward in our commitment to innovation applied to the sports industry. The incorporation of advanced artificial intelligence solutions will allow us to continue improving in key areas such as performance, player health, and decision-making efficiency, while also opening up new opportunities in our relationship with fans and the optimization of our daily operations.”
For her part, Iraia Ibarzabal, Chief Growth Officer at Multiverse Computing, stated:
“The alliance with the Baskonia-Alavés Group reflects how artificial intelligence is moving from being a promise to becoming a key tool for transformation in professional sports. At Multiverse Computing, we bring technologies capable of optimizing and scaling the use of AI in complex environments, enabling greater value to be extracted from data across all areas of the business. This project allows us to work together on real use cases that will shape the future of the sports industry.”
About Multiverse Computing
Multiverse Computing is a leading company in artificial intelligence model compression. Leveraging its expertise in quantum software and AI, it has developed CompactifAI, a revolutionary system capable of compressing language models by up to 95% with minimal loss of accuracy. Headquartered in Donostia-San Sebastián, the company has an international presence across Europe, the United States, and Canada, and works with more than 100 clients worldwide. More information at www.multiversecomputing.com